I’ve been designing digital experiences for over 9 years across a variety of industries.

I believe great product design comes from a focus on the right questions, not the right answers.

I’ve been designing digital experiences for over 8 years across a variety of industries.

I believe great product design comes from a focus on the right questions, not the right answers.

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About

Throughout my experience as a designer, I've had the pleasure of working with some talented and passionate people, striving for a shared goal in creating the best experience for the end-user and also the clients.

I found my way into creative technology while completing the Interaction Research study at Goldsmiths. I worked as an interaction designer in fast-paced design sprints, prototyping business solutions and presenting them directly to clients, which some included Uniqlo, Coke, Unilever, and Tencent.

I am currently working as a Principal UX/UI designer at HTC DeepQ, a healthcare division of HTC. You can find me in Taipei probably trying to hack the ordinary, hanging out with friends in design fairs, or at a local cafe drinking a flat white.

Experience

2020-Present
Principle UX/UI Designer
at HTC Healthcare DeepQ, Taipei, Taiwan

2016-2020
Interaction Design Director
at Isobar Nowlab, Shanghai, China

2015
Creative (Trainee)
at Unit9, London, UK

2014
Designer (Summer Intern)
at Loop.pH, London, UK

MA Student
Interaction Research
at Goldsmiths, University of London

2008-2013
Interaction Director
at Ming Island Design, Taipei, Taiwan

2006
Graphic Design Intern
at ppaper Magazine, Taipei, Taiwan

2003
BA Student
Information Communication
at Yuan-Ze University, Taoyuan, Taiwan

CREATIVE DEVELOPER  — ISOBAR CHINA
2016 - PRESENT 

Working in NowLab at Isobar Shanghai 

  • Creative Coding 
  • Innovation Ideation 
  • UI/UX Design 
  • Design Research

CREATIVE TRAINEE  — UNIT9 LONDON
2015 

  • Conceptual Brainstorming.
  • Creating User Flow diagrams to pragmatically communicate ideas.
  • Understanding of technical capabilities to follow a pragmatic creative approach.
  • Creating User Journeys for storytelling.
  • Drawing of Setup schematics.
  • Proposal document structuring and layout.
  • Concept walkthroughs and presentation of ideas.
  • Work hand-in-hand with Interactive Producers and Creative teams.

DESIGN INTERN  — LOOP.PH
2014 

  • Design researching, including group mind mapping & field interviews.
  • Materials experimenting for textile fabrication.
  • Making prototypes, including textile structures & digital simulation.

INTERACTION RESEARCH M.A. STUDENT  — GOLDSMITHS, UNIVERSITY OF LONDON
2013 - 2015

At Goldsmiths, my design practices focus on engaging people with technology in today’s society. I used design-led research to probe into the possible futures. I believe that interaction design is a way of engaging people through any form of technology to make social changes.

INTERACTION DESIGNER/DIRECTOR — MINGISLAND DESIGN
2005 - 2013

Prior to Goldsmiths, I was an interaction director in Mingisland Branding, where I gained my knowledge of information architecture, UX/UI design and front-end coding.

I cooperated with multi-disciplinary teams to help assess requirements, analyse data, generate interaction flows, create designs, and produce the final outcomes under the pressure of deadlines and budgets.